Rigorous Research Methods
Approaches
At Annette’s Table is guided by the highest standards of academic rigor, ethical integrity, and a commitment to providing partners with insights that drive meaningful, lasting change in education.
Primary Research
Directly collecting data from original sources (target audience or industry experts) to provide firsthand insights and allow partners to gather specific information tailored to their needs through conducting:
- Surveys
- Interviews
- Focus groups
Secondary Research
Gathering and analyzing existing data from various sources such as:
- review of existing research literature
- industry reports
- government publications
- academic journals
- databases
Goal: synthesize the current state of knowledge on a given topic to:
- identify gaps or areas for further exploration
- provide a comprehensive overview of the market landscape and industry trends
Qualitative or Quantitative Research
Cutting-edge research methods and data analysis techniques to provide valuable intelligence that informs partner decision-making processes.
Qualitative
Focus: opinions, motivations, and perceptions
Using open-ended questions and observations, then analyzed for patterns, themes, and insights:
- In-depth interviews with key stakeholders
- Focus groups to gather rich, contextual data
- Ethnographic and phenomenological observations to understand real-world practices
- Document analysis of policies, curricula, and other relevant materials
Quantitative
Focus: statistical methods to analyze numerical data and derive meaningful insights
- Longitudinal studies to track trends over time
- Survey research to gather data on attitudes, behaviors, and perceptions
Mixed methods
Combining qualitative and quantitative techniques to
- gain comprehensive understanding of the issue at hand
- triangulate findings from multiple data sources.
Methods regularly enhanced through professional development, trainings, and workshops.
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